The Science of Virality: A Summary of Contagious by Jonah Berger

contagious-logo

In “Contagious: How to Build Word of Mouth in the Digital Age,” Jonah Berger delves into the mysterious realm of social contagion. Berger, a renowned social scientist and marketing professor at the Wharton School, draws on extensive research to unravel the secrets behind why certain products, ideas, and behaviors spread like wildfire, while others fizzle …