In his renowned book, “The New Rules of Marketing & PR,” David Meerman Scott challenges traditional marketing and public relations strategies and introduces innovative approaches for success in the modern digital age. With the proliferation of social media and online platforms, Scott elucidates the necessity of adapting marketing efforts to engage customers directly and authentically. …
In “Me, Myself, and Us,” Brian Little delves into the intricacies of our personality, exploring how it shapes our lives and influences our behavior. By drawing on his extensive research in psychology and his own personal experiences, Little presents a captivating and insightful examination of the interaction between nature and nurture. A renowned personality psychologist, …
In the groundbreaking book “Originals,” Adam M. Grant explores the fascinating realm of originality and creativity. With the aim of understanding what drives individuals to challenge the status quo and bring about meaningful change, Grant delves into the psychology behind successful innovators and disruptors. As a renowned organizational psychologist and professor at the Wharton School …
In “A Lucky Child,” Thomas Buergenthal takes us on an astonishing journey through his harrowing experiences as a Holocaust survivor. Buergenthal, a renowned international human rights scholar and former judge, recounts his tumultuous childhood that involved being torn apart from his family at the age of five and enduring the atrocities of Auschwitz and Sachsenhausen …
In “Playful Parenting,” Lawrence J. Cohen explores a powerful approach to raising children that revolves around the transformative power of play. By incorporating playfulness into our everyday interactions with our children, Cohen asserts that we can build stronger connections, resolve conflicts, and foster emotional well-being. As a renowned psychologist with over three decades of experience, …
In “Consciousness and the Brain,” Stanislas Dehaene takes readers on an enthralling journey to explore one of science’s most profound and elusive mysteries—the nature of consciousness. As a renowned cognitive neuroscientist, Dehaene skillfully combines his expert knowledge with lucid explanations, unveiling the intricate workings of the human brain and shedding light on the enigma of …
In “Range,” David Epstein challenges the prevailing notion that specialization is the key to success. Drawing from research and real-life examples, Epstein argues that acquiring a broad range of experiences and knowledge actually leads to more creativity, adaptability, and long-term success. As an acclaimed journalist and bestselling author, Epstein has previously explored the science of …
In “Counselling For Toads ,” Robert De Board presents a unique and insightful exploration of the human psyche through the allegorical tale of Toad. Published in 1998, this captivating work combines elements of psychology, philosophy, and storytelling to provide a compassionate and introspective account of one toad’s journey towards self-discovery and personal growth. De Board, …
In his thought-provoking book, “Savage Continent,” renowned historian Keith Lowe delves into the turbulent aftermath of the Second World War, revealing the harrowing tales of a continent left devastated by the conflict. With meticulous research and gripping storytelling, Lowe examines the widespread chaos, violence, and anarchy that engulfed Europe in the post-war years. As an …
In his witty and insightful book, “Do you talk funny?“, David Nihill explores the art of stand-up comedy and how it can help even the most humor-impaired individuals become more engaging and captivating speakers. With a fine balance of humorous anecdotes, practical advice, and expert insights from renowned comedians, Nihill takes readers on a journey …