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In his thought-provoking book, “The Upside of Irrationality,” renowned behavioral economist Dan Ariely challenges conventional wisdom and explores the fascinating realm of human irrationality. Drawing upon numerous enlightening experiments and real-life examples, Ariely reveals the surprising ways in which our irrational behaviors often yield unexpected benefits. With his unique blend of humor, intelligence, and insights, …
In Predictably Irrational, acclaimed behavioral economist Dan Ariely explores the irrational tendencies deeply embedded within our decision-making processes. Throughout his book, Ariely reveals how our predictable irrationalities often dictate our choices and directly impact our lives, both economically and personally. With compelling anecdotes and thought-provoking experiments, he challenges the notion of rationality and sheds light …