Decisive: A Guide to Making Better Choices

In the captivating book “Decisive” co-authored by renowned author and speaker, Chip Heath, readers are taken on an enlightening journey to understand the psychology behind decision-making. Drawing from extensive research and real-world examples, Heath dives into the inherent biases that hinder our ability to make sound choices, and provides practical strategies to overcome them. With …

Breaking Through Resistance: Summary of ‘Switch’ by Chip Heath

In their book “Switch,” co-authors Chip Heath and Dan Heath explore the difficulties often faced when attempting to bring about transformative change, whether it be in individuals, organizations, or societies. Through captivating anecdotes and science-backed research, the authors reveal a fresh approach to overcome resistance and provoke lasting change in ourselves and others. Chip Heath, …

Creating Lasting Impact: Harnessing the Power of Moments

In “The Power of Moments,” acclaimed author Chip Heath explores the extraordinary impact of certain experiences in our lives that shape and define us. Drawing from extensive research in psychology, sociology, and neuroscience, Heath delves into the science behind creating meaningful moments that have the power to transform individuals, relationships, and organizations. As a professor …